Our Story

About The
Safari Show

Born from a belief that Zimbabwe's safari industry is stronger together.

Who we are

Uniting Zimbabwe's Safari Industry

The Safari Show is Zimbabwe's premier annual networking event for the safari industry — brought together by a passion for wildlife, conservation, and the people who make this country's safari experience world-class.

Our inaugural show in December 2024 proved there's real hunger for collaboration. The response was overwhelming. Now we build on it.

The Safari Show 2026
Guests at The Safari Show 2024

Our Mission

“To create a platform where Zimbabwe’s safari industry can connect, collaborate, and collectively raise the bar for the entire sector.”

01

Conservation First

A thriving safari industry is the single most effective vehicle for wildlife conservation and habitat protection in Zimbabwe. Everything we do reflects that belief.

02

Community Driven

By connecting industry players — from local communities to international visitors — we create opportunities that benefit the entire ecosystem, not just those at the top.

03

Raising the Bar

Zimbabwe's safari offering is genuinely world-class. We're here to ensure industry standards keep rising — through shared knowledge, peer connection, and honest conversation.

Sophie — Founder, The Safari Show
The Founder

Sophie McDonald

The Safari Show exists because Sophie believed Zimbabwe's safari industry was overdue a place to come together — not a trade show, not a conference, but something more honest and human than either.

Sophie has spent years working inside the industry, building relationships across operators, conservation bodies, local guides, and international visitors. The Safari Show is the natural product of all of it.

Get In Touch

Get Involved

Whether you want to exhibit, sponsor, attend, or simply stay in touch — we'd love to hear from you.